FULL LIFECYCLE MARKETING FOR HOME SERVICES
TURN YOUR PAST JOBS INTO YOUR NEXT 100 CUSTOMERS
We run email, SMS, and direct mail for HVAC, plumbing, roofing, and home improvement companies — so you stop starting from zero every month and start generating repeat business from the people who already trust you.
Sound Familiar?
The leads come in. Then they disappear.
Most home service businesses pour money into getting new customers — and nothing into keeping them. That's an expensive leak.
You finished the job, sent the invoice, and never heard from that homeowner again — even though their neighbor needs a new HVAC unit
You're paying $50–$200 per lead on ads but can't remember the last time a past customer referred you without being asked
Your slow season hits hard because there's no system keeping your name in front of people between service calls
You have hundreds of customer contacts sitting in a spreadsheet — and zero follow-up going out to them
You rely on Google reviews and word of mouth, but you have no system to consistently ask for either
Competitors with worse reputations win bids because they stay in front of homeowners and you don't
Here's the truth: Your marketing isn't the problem. Your foundation is broken.
HOW IT WORKS
Three channels. One system.
Always working in the background.
PHASE 1: Build the System (Week 1-4)
Customer data audit: We clean and organize your existing contacts — job history, service types, last contact date — so we know exactly who to reach and what to say.
Email & SMS setup: Automated sequences for post-job follow-up, seasonal reminders, review requests, and referral prompts — written and loaded before we launch anything.
Direct mail strategy: Targeted mailers to past customers and neighborhood radius zones — designed to land at the moment a homeowner is ready to call someone.
PHASE 2: Activate your customer base (Month 2+)
Campaigns go live: Seasonal promotions, maintenance reminders, and re-engagement campaigns hit your list at the right time — via the channel most likely to convert that segment.
Performance reporting: Clear monthly reports showing opens, replies, calls booked, and revenue tied to each channel. You'll always know what's working and why.
PHASE 3: Grow the flywheel
More jobs → more contacts → more revenue:: Every new job adds a customer to the system. Over time, your retained customer base generates a compounding stream of repeat and referral business without additional ad spend.
Proof This Works: What changes when you stop letting customers go cold
| BEFORE | AFTER |
|---|---|
| Rely entirely on new leads from ads or referrals | 25–40% of revenue comes from past customers and referral automations |
| Slow season kills cash flow | Seasonal campaigns fill the calendar before the slow season hits |
| Google reviews trickle in randomly | Automated post-job sequences consistently drive review volume |
| Customer list sits unused in a spreadsheet | List becomes an asset generating booked jobs every month |
| Marketing ROI: unclear | Every campaign tied to calls, bookings, and revenue |
Get your free marketing audit
We'll show you exactly where your customer list is leaking revenue
In 30 minutes, we'll audit your current follow-up process and show you what a working lifecycle system would look like for your business — no obligation, no pitch deck.
You'll get:
A review of how many repeat customers you're leaving on the table
Channel recommendations for your specific services and average job size
A competitor check — what the top companies in your market are doing
A custom action plan with exact steps, even if you implement it yourself
sOME FAQ'S
1. We don't have a big email list. Can this still work?
Yes — and this is the most common situation we work with. If you've been doing jobs for any length of time, you have a customer list. Even 200 past customers is a meaningful asset. We'll help you organize what you have and build from there. The system compounds over time.
2. How is this different from just hiring a marketing person?
A marketing hire handles execution but rarely brings the strategy, the copywriting expertise, and the platform know-how at the same time. We bring all three — and we're specialists in retention marketing specifically, not generalists trying to do everything.You get a full team for less than a single salary.
3. Do I have to sign a long-term contract?
We require a 90-day initial commitment — long enough to build the system properly and show you real results. After that, it's month-to-month. You own everything we build: the lists, the sequences, the templates. No hostage-taking if you decide to leave.
4. How long until we see results?
The first few weeks are setup: data cleanup, sequence writing, platform configuration. Most clients see their first re-engagement and review campaigns go live around week 3–4. Measurable revenue impact typically shows up in months 2–3, with compounding results beyond that.
5. What types of home service businesses do you work with?
HVAC, plumbing, siding, window and door installation, roofing, electrical, landscaping, and general contractors. If your business runs on repeat homeowner relationships and referred jobs, this model fits.
6. We've been burned by agencies before. Why should we trust this?
Fair. Our answer: you own all your assets from day one, we show you exactly what we're doing every month, and you can see the work before you pay for the next period.We're not running ads to a broken website and blaming the market. We're building something that generates value whether or not you keep working with us.
Your next 100 jobs are already in your customer list.
Let's build the system that goes and gets them.
BOOK A CALL
Ready to Stop Wasting Money on Broken Marketing?
No credit card required. No obligation. Just 30 minutes to see exactly where you're losing money and how to fix it.
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